In this particular case, you would need to be able to interact with the app based on the sharing menu. For example, if you were navigating in Amazon’s native app and clicked to share a product (via iOS), it would appear as an option like the apps do in the image below.
And if you click on a particular app then it would share information with the app. In the case of Amazon, it would share the link, image, and any other information that Apple normally gives.