Yes, that’s what I mean. The buying process, from the buyer’s point of view, is too long. There are too many clicks. You need a form, then you need to submit the form. On WhatsApp, you type on the product, you have the Details page and an “Add to cart” button at the bottom. It is done.
I’m not even talking about the buy button … I’m just talking about putting the product in the cart. Buying, especially on the Internet is impulsive, emotional. The more clicks there are, the more pages that open etc … the more you increase your chances of not making the sale.
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