Pricing

I have had a few enquires about making apps for small, new businesses. They don’t want or don’t have the time to do it themselves, so I am happy to help (for a fee, of course) I have shown them glide and it seems to fit the bill with most clients. However when I mention it is $29pm (most want monthly rather than yearly charge) it stops the conversation dead. Thoughts?

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Well, considering the average app costs $150k to build, if $228/year is out of their price range then I’d say they are not a good opportunity.

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I think you are pointing to the wrong target Jason!

I hope you don’t misunderstand my advice.

Regards.

Saludos

Gavp

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I would tell them that thanks to Glide they win a lot in speed and cost in the building phase. Thanks to Glide they get an affordable solution they wouldn’t have had otherwise. And explain them every solution needs hosting, so whichever thing they get build there will be ongoing costs after delivery. I think I would go in the educational role instead of the aggressive mode :wink: !

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Traditional app building has been cost prohibitive as per @david’s comment. Now @Rosewebstudio (along with most of us here) are thinking about NEW app opportunities within customers we have… they can and ARE small to medium businesses so introducing a new cost, even when very low is a new consideration.

Maybe a 1 pager by glide (or video by @JackVaughan) as a bit of marketing puffery / clarification (heh) on what you know about app building costs would be handy. I imagine there were a few slides in the funding raise deck that talked about disrupting traditional app building costs etc… expanding on that so we’re armed would be a nice thing to have.

Apologies for the ramble. :wink:

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In case anyone doubts @david 's comment about the cost of traditional mobile app development, take a look at excerpts of a proposal a client shared with me. Cost for MVP €45.000 to €70.000 and for final app an additional €40.000 to €75.000

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Thanks for sharing, are we however comparing apples with pears?

I suppose what I am saying is - is what being proposed all possible natively in glideapps or are they offering an app which cannot be built within the capabilities of glide?

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You said that Glide “fits the bill” but then clients balk at the price—is the price the issue, or the capabilities?

Hi David - bit of both. I still think glide is a fantastic solution and a game changer, I am not complaining, you know what it’s like with clients, they want everything for free! Lol.

I am constantly excited to see the updates and capabilities you are adding (can’t keep up!) and as more and more features and design elements (so the apps don’t all look the same) are added it does make is easier to sell.

There are business models which do require work around and sometimes glide doesn’t quite hit the mark, which is totally understandable. It can’t do everything, yet…

Still not convinced by the sign up with pin, just doesn’t flow right to me. Also when you already have a pin you have to enter the email before the ‘I already have a pin’ is enabled. Just make it so you enter email, email sent with button verify email - like traditional sign up that folks are used to.

Thanks

Firstly, and OT, I am not a fan of discounted pricing for paying annually. For many people, especially business, pay monthly much better fits with their cashflow or budget. I see monthly not as a discounted annual but a penalised monthly. There’s been plenty of products I’ve baulked at subscribing to over the years that used the discounted annual pricing.

Secondly, if your pricing is causing people to baulk, maybe it does need to be revisited.

I do think $19/mth is reasonable for a business where they’ll have many users of the app. But I think for personal use or a business with a just a couple of users, it is excessive and you will miss a lot of potential customers. I see this in a lot of products and services - the jump from free to paid discourages sign ups.

One thing you might consider is a user based model. e.g. 1 - 5 users, $9/mth. 6 - 50 users $19/mth, etc

I have developed a very useful app for myself but I won’t be paying $228/year or $29/mth for it once it exceeds 500 records. I get Netflix for half that and on a monthly pricing!

Instead I’ll find an alternative app (even if more limited), go back to the way I was doing it, or finish the React Native course and code it myself now that Glide has enabled me to prototype.

From the other comments here, I think I’m pushing sh*t uphill. :smiley:

All that said, if your target market is not the low hanging fruit, then that’s and my thoughts are irrelvant, and that’s fine.

What would you say to unlimited Pro apps and unlimited collaborators, for $5 per active user?

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Hmm? Maybe… That would appeal to all the personal users and businesses with up to three users, so maybe call it Premium or Personal.

No matter how I think about it though, I can’t see it earning any more than $15.mth.

So, I think you might want to consider still having a higher In-app purchases fee

Please define active user?

Someone who uses your app in a given month. This would be a plan for organizations who want to make unlimited apps, and pay when their employees use the apps, for example. If you’ve ever used Slack, it’s like Slack pricing. It wouldn’t make much sense for a single app, and it wouldn’t make sense for public apps, but for groups using many internal apps.

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Thanks @david for the clarification. If I may suggest is to explore having a pricing category that can cater for startups / developers / entrepreneurs in such a way that can enable them to deploy their application at a low cost. This way it would give them ample time to market and build traction for their Idea / application. Please keep in mind that exchange rates make the monthly charge quite a burden for a startup on a very low / modest budget in particular at struggeling economies.

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My own opinion : pricing is also a matter of contents and added value, Glide can not afford to give their product and technology for free or at very low cost. Behind Glide, there are few guys with well connected brain and great ideas, they have to take benefits of their product.

That’s why few more feature allowing added value for end customers would help to enrich the contents of our apps, and justify the price to end customers.

I don’t expect Glide to disappear because of no sufficient funds. They have to live, we have to create value for customers. And Glide will be 80% of this achievement, so we can give them money for pro plan.

Just my opinion! :grinning:

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Great to hear that Glide is looking at pricing at an organization level. We are a non-profit with limited funds for stuff like this, so I’ve mostly used Glide as a free tool to create basic apps to push mostly static content (policies, procedures, management contact info, etc.) to our staff in a more engaging and easy-to-use way. Glide (David) has been great in providing support to us as a non-profit, but we’d still be willing to pay something to be able to have some Pro features for all our apps (like Email Whitelist for example, to be able to restrict access to staff only and prevent access to staff who may leave the organization in the future). Other Pro features aren’t essential for us specifically, but I’m sure other organizations can make use of all the Pro features.

What would be great (for us specifically) would be a set annual fee to have, for example, up to 10 apps with access to Pro features A, B, C, or all of A+B+C (where A could be Whitelist, B could be 500+ rows, etc.). I realize this creates some fragmentation in the pricing model, but we could have up to 200 employees accessing apps that are basically just informational and mostly static in content and a per user pricing model wouldn’t be worth it for us. It also makes the costs difficult to budget for (variable/unknown costs are not non-profit-friendly haha). I don’t know how to ensure someone who signs up for the proposed model would be for sure only using it at an organization level and not taking advantage of the tool for personal/development use, but maybe an application process for organizations who wish to use this sort of model could work…? Again, more work though.

I think Glide can be great too for all the people that are no business, no entrepreneur, etc. For people that are not there to make money. They make apps for themselves, their family, their friends, their club, etcetera. That’s a different but huge target audience.

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Only if you think as app-builders as the main target group for Glide. Maybe that’s the case, but doesn’t have to be.

Yep, but in this case, it’s free. Andnif your app exceeds 500 rows, it starts to be a kind of business…