Absolutely, 100% agree on this. In addition to the long load times, a recent iOS update has caused the white loading screen to be be preceded with 1-2 seconds of black screen as well. Even if we can’t improve the load time right away, can we at least replace the black and white screens with the default accent color of the app along with the app’s icon being displayed so users think something is happening? Studies show load times have a direct correlation to abandonment rates. 
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