Hey,
I am looking for some paid consultation on setting up Google Ads Conversion Tracking in my Glide App.
So far, I have managed to set up Google Analytics event tracking which works fine, but for some reason none of my conversions are working in Google Ads. If anyone can help me with this, I would be more than happy to pay.
Hi Connor, did you find a way to do it? Iām interested in the same setup for my glide app.
I import conversions from my Google Analytics. It works but not reliably. I think that is all about you can do because there is no way that Glide allows you to store gc parameters across different screens.
The problem often comes down to the way Glide and Google Ads interact, especially concerning server-side tracking, which is becoming increasingly important for accurate conversion data.
You are right to look for a more robust solution.
While client-side tracking with Google Tag Manager (GTM) for Google Ads can work for basic page views or button clicks, it struggles with platforms like Glide and with privacy updates that block third-party cookies.
The better, more future-proof solution is to implement server-side conversion tracking.
This involves using the Glide API to send the conversion data to your own server (or a service like Stape or Google Cloud Platform), and then using that server to fire the conversion to Google Ads via the Google Ads API.
Here is why that combination - Glide API + Google Ads API + Google Analytics API + Google Tag Manager + a service like Stape or Google Cloud Platform - is the superior approach.
First, it addresses data loss.
Conversions fired directly from the browser (client-side) are often blocked by ad blockers or browser privacy features.
By sending the data from the Glide API to your own server, you bypass these restrictions, leading to much higher data accuracy and better audience matching.
Second, it lets you use more reliable identifiers.
When you send data through the Google Ads API, you can include enhanced conversion parameters like a hashed email address or phone number.
This is crucial for matching the conversion to a user who clicked your ad, especially in environments where the standard Google Click ID is lost.
Third, using GTM and the Google Analytics API in this server-side setup still has value.
Google Analytics is still your source of truth for understanding user behavior and can provide identifiers that help the server-side setup.
GTM can be used to set up the data layer to capture the information you need on the client side before sending it to the Glide API.
The server-side setup can also handle sending other key events like Purchase, Add to Cart, or Begin Checkout as Standard Events.
Finally, Stape or Google Cloud Platform simplifies the server-side infrastructure.
They act as a dedicated tagging server that receives the clean data from the Glide API and reliably sends it to the Google Ads API, managing the entire process without you having to maintain a complex, dedicated web server.
This is the difference between seeing a few unreliable conversions and getting a near-perfect picture of your ad performance.
If you are serious about scaling your Google Ads, this server-side architecture is the gold standard you should aim for.