How can i add my facebook pixel on my app?
I know that i can see the results on google tag manager or google analytics, but that doesn’t work to measure the amount of persons that came from an ad.
any way to do this?
thanks!
Why would you want to drive traffic to your app via ads?
Somewhat related to your question:
I want to chime in on this because I am experiencing a similar issue.
I don’t drive traffic to my Glide app - I drive traffic to a Webflow marketing site, but I track conversions like completing the onboarding in Glide.
It looks like when using the “Track Event” integration in Glide Automations, it successfully passes through the event to Google Analytics, but doesn’t pass through the Click ID that would be required in order to attribute a conversion to event that happened in Glide.
It sounds like you’re aiming for more robust and accurate conversion tracking to properly measure the return on investment of your ads, which is a smart move.
While Glide does offer a native Meta Pixel integration, relying solely on it, or any client-side (browser-based) pixel, has become less effective for ad measurement due to factors like browser restrictions, ad blockers, and mobile privacy changes like those on iOS.
The native Glide Meta Pixel integration is simple to set up - you just paste your Pixel ID into the Integrations tab in your app’s settings.
It tracks basic user activity passively, including the standard event PageView, and can be used for things like creating retargeting audiences.
However, for reliable tracking of specific conversions like a purchase or lead submission, especially when trying to attribute them directly back to an ad campaign, the Meta Pixel often misses data.
Here’s a suggestion for something more future-proof and effective: using a combination of the Meta Pixel and the Facebook Conversions API (CAPI).
The Conversions API allows you to send event data directly from your server (or a cloud-based service acting as a server) to Meta, bypassing many of the browser limitations that block the Pixel.
To achieve this comprehensive setup with a Glide app, you’d typically need a system that can capture the user’s action, enrich that data, and send it to Meta’s API.
A powerful, albeit more complex, solution involves using Google Tag Manager (GTM) in a server-side configuration.
You would first configure your client-side GTM in your Glide app to capture user actions and pass that information, along with unique identifiers, to a GTM server-side container.
This server-side container is hosted on a cloud platform, such as Google Cloud Platform or a specialized service like Stape.
When the server-side GTM container receives the data from your Glide app, you use a Meta Conversions API tag within the server container to send the conversion event directly to Meta.
This method gives you much greater control over the data you send, allows for sending more reliable customer information (like email hashes for better matching), and, crucially, supports deduplication.
Deduplication is vital because you still want the browser-based Meta Pixel event to fire (for speed and other data points) but you also send the same event via the Conversions API.
You must include a unique event_id parameter for both the client-side (Meta Pixel) and server-side (CAPI) events.
Meta receives both and uses the event_id to ensure the conversion is only counted once, prioritizing the more reliable server event.
Using Glide’s native API, if you have a Pro or higher plan, can also be a key component here, especially if you have custom events that fire on a specific action, like a user clicking a button to complete a purchase.
You can set up an action in Glide to send the necessary event data via a webhook or API call to your server-side GTM setup, ensuring that even complex or non-traditional conversion paths are accurately tracked with rich data, like a Purchase or Lead event, which are key for ad optimization.
This hybrid approach of using the client-side Meta Pixel (via Glide’s integration or client-side GTM) and the server-side Conversions API (via server GTM and a host like Stape) is the best practice for accurate ad attribution today.