There’s a lot of info encoded in that url. I don’t know if it’s to help it render nicely on social media platforms, but definitely to help it redirect to the proper row in the app. There’s probably a lot more to it than we think as compared to just a long string of random text. Below is what it translates to.
(Partially obscured)
{“t”:11,“s”:“class-Made in Benin”,“r”:“f46fUQb2QLqXMUIK*******”,“n”:“Ag**** - Plateforme d’automatisation de business”}7