Identifying outbound clicks to external site

Apologies if this should have belonged in a category.

We have a button on some pages that link to an external website. In some cases, if the user has the website’s app, it launches the app instead of launching the website within the browser.

We have Google Analytics set up on our pro account, and we need to figure out how many users are clicking that button. From what I gather, clicks are the events we need, but I’m also seeing that there’s no way to implement Google Tag Manager, so we don’t know what clicks are being tracked since we don’t get any other metadata. Is there something I’m missing that would allow us to figure this out?


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Use something like bitly maybe?

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I have a similar situation I’m working through and would also love an answer to this.