Imagine you already have a website that your customers use regularly.
Now you want to give them a better mobile experience.
What would you choose?
1. Build a completely separate mobile app.
2. Turn the existing website into a mobile app.
3. Improve the mobile website instead.
I’m curious about your reasoning.
What would influence your decision most: development cost, maintenance, user experience, or customer retention?
I’d love to hear your thoughts, especially from people who build or manage websites.